AI740034

The platform offers a unique investment opportunity by transforming how consumer data is accessed and monetized. In a privacy-first model, users control their personal information, opting to share anonymized insights with brands directly in exchange for fair compensation, bridging a critical gap in today’s data-driven world. With a massive market size of $520B and a distinct revenue-sharing structure, the company aligns with regulatory demands while building trust with users and brands alike.

Currently raising $1.5M in pre-seed funding, they’re set to lead the future of data monetization with an experienced team and high-profile partnerships. As digital marketing rapidly evolves, this company stands poised to capture substantial market share and redefine consumer data exchange for the modern era.

Overview

Industry: Data Privacy, Consumer Insights, Digital Marketing
Founded: 2023
Mission: To empower consumers with control over their data by enabling them to monetize it directly, providing brands with privacy-compliant, actionable insights.
USP: This platform is the first to enable consumers to monetize their data directly, maintaining privacy while allowing brands to access anonymized, ethically-sourced insights. Unlike traditional data models, it offers consumers a transparent revenue-sharing structure, aligning with global data privacy standards.

Problem & Solution

Problem: Traditional advertising relies on increasingly restricted third-party data, limiting brand reach and compliance with privacy regulations.
Solution: The platform gives users full control over their data, enabling them to share anonymized insights with brands for compensation while maintaining compliance. This privacy-first approach builds consumer trust, meets ethical demands, and strengthens brand loyalty.

Market Potential

Target Market: Global digital marketing, consumer data, and ethical data monetization.
TAM: $520B, driven by digital marketing growth and data privacy needs.
SAM: $320B across North America and the EU, focusing on first-party and zero-party data needs.
SOM: $8.4B, capitalizing on privacy-first models amid regulations like GDPR and CCPA.

Product / Service

Core Offering: A consumer-friendly app and browser extension for monetizing anonymized data.
Consumer Features: Selective data sharing, revenue from insights, and privacy control.
Brand Tools: Actionable insights, targeted offers, and real-time analytics.
AI-Driven Analytics: Leverages machine learning for user and brand insights.

Business Model

Revenue Streams:

→ Consumer Model: Brands pay consumers directly for insights, clicks, or actions, with a 50/50 revenue split.
→ Brand Subscriptions: Monthly fees grant brands access to ongoing insights, with 20% revenue allocated to users.
Pricing: From $0.50 per click to $15,000/month for enterprise insights.

Financials

Funding Requirements: $1.5M pre-seed funding (SAFE, $21M valuation cap) for platform completion, customer acquisition, and IP filings.
Current Burn Rate: $12K/month with a three-month runway.
Revenue Potential: Projected growth with privacy-first data models as regulations expand.

Competitive Advantage

USP: Pioneering consumer-controlled data monetization, meeting privacy compliance.
Differentiators:

→ Privacy-Centric Model: Adheres to global privacy regulations.
→ Revenue-Sharing Structure: Fair compensation builds user loyalty.
→ Exclusive Insights: Direct consumer insights unavailable through conventional ad platforms.

Traction & Milestones

Current Stage: Pre-launch, with Alpha development and partnerships set for Q4 pilot.
Key Milestones: Signed MOUs with top agencies, featured in tech showcases.

Team

Leadership: Founder with multiple 8-figure exits, seasoned marketing and tech specialists.
Advisors: Experts from data privacy, finance, and high-growth tech backgrounds.

Exit Strategy

Acquisition Potential: Interest from marketing, data, and tech firms (e.g., Salesforce, Adobe).
Timeline: Targeting exit in 5-7 years as privacy-first demand increases.